Business Essentials 12th Edition Loose Leaf by Ebert and Griffin for Pearson

Ronald J. Ebert University of Missouri-Columbia and Ricky W. Griffin Texas A&M University

Student Value Edition, Loose-leaf, 3-hole-punched pages, NEW IN ORIGINAL PACKAGING!

The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.

The 12th Edition includes new real-world examples and research findings. These help you to see how entrepreneurs are putting into practice the concepts you're learning about, and make this text the most current and relevant one available on the market.

Table of Contents:

PART I: THE CONTEMPORARY BUSINESS WORLD

1. The US Business Environment 
2. Understanding Business Ethics and Social Responsibility 
3. Entrepreneurship, New Ventures, and Business Ownership 
4. Understanding the Global Context of Business 

PART II: MANAGING THE BUSINESS

5. Managing the Business 
6. Organizing the Business 
7. Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS

8. Employee Behavior and Motivation 
9. Leadership and Decision Making 
10. Human Resource Management and Labor Relations 

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH

CUSTOMERS FOR COMPETITIVE ADVANTAGE

11. Marketing Processes and Consumer Behavior 
12. Developing and Pricing Products 
13. Distributing and Promoting Products 

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

14. Information Technology (IT) for Business 
15. The Role of Accountants and Accounting Information 

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

16. Understanding Money and the Role of Banking 
17. Managing Business Finances 

Appendix I: Risk Management 
Appendix II: The Legal Context of Business 
Appendix III: Managing Your Personal Finances 
Appendix IV: Unions and Labor Management 

Publisher ‏ : ‎ Pearson
Publication date ‏ : ‎ January 10, 2018
Language ‏ : ‎ English
ISBN-10 ‏ : ‎ 0-13-472849-1
ISBN-13 ‏ : ‎ 978- 0-13-472849-0
Item Weight ‏ : ‎ 3.3 pounds
Dimensions ‏ : ‎ 8.75 x 1.3 x 11.25 inches
Print length ‏ : ‎ 704 pages